THE ACTION PLAN!: ‘Never Say Die.’


It matters not that the musical landscape is cluttered with ‘pop-punk’ bands. It matters not if many of them sound similar in style and content: it’s all good, honest boisterous fun and so long as it’s done well, then I’m all for it.

THE ACTION PLAN, a four-piece from South Wales who have relocated to Bristol in order to further their musical dreams, are one of those who most certainly ‘do it well.’  

‘Never Say Die,’ is the band’s debut album following a period of personnel changes, and the title probably sums up their attitude. There’s certainly an air of positivity evident in the eight songs on this (shortish, at twenty-seven minutes) album.

It’s not rocket science and they haven’t reinvented the wheel (or counted off any other clichés you care to think of) but this is all fist-in-the air, mosh pit inducing, melodic power-punk, with a nod in the direction of the ‘new breed’ like The Story So Far, and Set Your Goals, who in turn I guess used the likes of Blink 182 et al as their blueprint.

You can stream the second track from the album, ‘Believe It Or Not,’ from the band’s Facebook page, and the video that accompanies the opener, ‘Hometown Hero,’ is posted below.

(I believe extensive UK tour dates will be announced shortly.)

(Released on 10th December 2012)

(8.5 / 10)

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About Cee Tee Jackson

I run three blogs: 1) ceeteejackson.com (my author blog.) 2) leadingpetcare.com (my business / dog walking blog) 3) loudhorizon.wordpress.com (my music blog .. infrequent posts) Guess what? I'm a dog walking, wannabee author that loves music.
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